A campaign to transport them all

The result of collaboration between the Canton of Jura, MOBIJU, SBB, Chemins de fer du Jura, Noctambus, and Vagabond, this initiative was launched to encourage the population of Jura to use public transportation.

To achieve this ambitious goal, we began by developing a communication strategy designed to promote and spread the mobile spirit throughout the Jura region.

In order to create a clean and distinctive visual universe for this campaign, we organized and provided artistic direction for several photo and video shoots. On the messaging side, we worked closely with the client to develop powerful taglines and memorable slogans, carefully crafted to resonate with the target audience and strengthen the brand.

To quickly establish a mobile-friendly online presence, we started by creating a landing page. After this initial step, we developed a comprehensive, modern, and intuitive website offering richer content and advanced features such as real-time schedule information.

At the same time, we ran a customized digital campaign, using SEO and social media advertising, to increase traffic to the website and improve brand awareness. Results were closely monitored to optimize strategies in real time.

Far from limiting ourselves to digital media, we also created various advertising materials for this campaign, such as posters, bus wraps, and geotagged mailings. Each was designed to capture attention and effectively convey the message to the target audience.