Creating a breakfast brand means successfully conveying energy, simplicity, and pleasure at first glance. For Blendio, the challenge was to establish a clear and engaging identity that would stand out in an already well-established market, while remaining gentle and accessible.
For a new brand of complete breakfasts, the challenge was to establish a strong visual identity while remaining accessible and spontaneous. We needed to create an identity that conveyed morning energy, ease of use, and enjoyment, without weighing down the brand message.
We created a light and lively visual identity inspired by movement and fluidity. Round, mobile shapes, like moving bubbles, combined with a fresh, morning-inspired color palette. This universe was then translated into a clear, fluid, and intuitive Shopify website.
The brand now enjoys a consistent and vibrant digital presence that is easy to navigate and true to its DNA. A recognizable and appealing identity that naturally accompanies the launch and positioning of Blendio.
