Regional communication campaign to reposition Le Locle and enhance its residential appeal.
Regional communication campaign to reposition Le Locle and enhance its residential appeal.
In a context of fierce competition between cities, Le Locle needed to strengthen its image and differentiate itself in order to attract new residents. The challenge was to promote its assets in a clear and attractive way, while generating genuine interest in the city as a place to live.
We developed a creative concept inspired by dating apps to create an immediate connection with the target audience. The idea of a "match" was translated into a visual identity and a multi-channel campaign. A dedicated website and a contest transformed interest into concrete engagement and discovery of the city.
The campaign has significantly increased interest in the city among new residents, with a noticeable increase in the number of people moving to Le Locle since its launch in 2024.
