Positioning strategy, website redesign, and motion design for an engineering consulting firm.
Positioning strategy, website redesign, and motion design for an engineering consulting firm.
OPAN Concept's digital image no longer reflects its expertise in civil engineering, sustainable development, and GIS applied to transportation infrastructure. The existing website does not adequately showcase the company's projects and skills. A redesign is needed to enhance the firm's clarity, credibility, and visibility.
Since 2023, we have been supporting OPAN concept with its positioning strategy. In particular, we have designed a modern, clear, and project-oriented website. The modular structure via ACF allows for autonomous content management. The architecture and texts are optimized for SEO. We also produce a retrospective motion design every year.