Cultural communication campaign and visual identity to revitalize the Migros Culture Prize and boost its visibility.
Cultural communication campaign and visual identity to revitalize the Migros Culture Prize and boost its visibility.
The Migros Culture Prize, which had become a competition, needed to regain its appeal and visibility. The challenge was to revive participation, encourage more artists to submit projects, and raise awareness of the initiative among the general public.
We developed a strong visual identity based on engravings. A photo and video shoot of the jury provided material for the media. We rolled out a bilingual cross-media campaign, including posters, mailings, and social media, to promote the call for applications.
The campaign had a measurable impact, with more than 100 applications submitted, confirming the effectiveness of the communication strategy put in place.
