Communication campaign and digital platform to promote mobility and public transportation in the Jura region.
Public transport in the Jura region needed to become more popular with the general public. The service was considered complex, its image outdated, and its visibility insufficient across the region. The challenge was to clarify the services, enhance their appeal, and establish a consistent presence across the canton.
We designed a comprehensive communication strategy. A distinctive visual identity, featuring photos and videos, made the offering easily recognizable. We developed a landing page, followed by a scalable website, facilitating access to information and data in real time. A multi-channel campaign ensured high visibility throughout the canton.
