Digital and social media strategy for Neuchâtel museums: editorial line, shared identity, and sponsored campaigns.
Digital and social media strategy for Neuchâtel museums: editorial line, shared identity, and sponsored campaigns.
Eight museums with strong identities needed to increase their visibility and appeal, while speaking with one voice. Their social media accounts were poorly coordinated and struggled to reach local and tourist audiences. The challenge was to create a consistent, engaging, and clear digital presence.
We rolled out a unified digital strategy for all eight museums. We defined a common editorial line and posted regularly on Facebook and Instagram. Exhibitions, highlights, and anecdotes were promoted using interactive formats and sponsored campaigns to amplify their reach.
From April to September 2022, the strategy deployed generated a 65.8% increase in social media followers. Posts totaled 842,262 impressions and reached 163,902 people. These results confirm the effectiveness of the common editorial line, interactive content, and sponsored campaigns implemented for museums.
